• Gaby Harris

If You Build It - They May NOT Come!

5 Ways to Drive Consumer Traffic to Your Website

One question I often get as I embark on creating a new website for a client is -

"How will people find me?"

For those who are not curious about this very good question, they are often under the misconception of:

"If I build it - they will come!"

This misconception is especially true for those who are relatively new to having an online presence. They assume that if they have a brand new website published, people will flock to it because it is there.

Not necessarily.

There are millions of websites on the internet - so how does YOURS get found?

Consider this - why do you want people to find you?

  • Is it to convert to a sale of a product or service?

  • Is it to perhaps capture an email for an email marketing campaign?

  • Is it to turn your website into an income producing asset?

  • What is your CTA (Call - To - Action) ?

Whatever your end-result desire is, driving more people to your website will put you on the path to success.

Here are 5 FREE things you can do to drive traffic to your new website:

1. Create a Free Google My Business Listing

Did you know that an optimized Google My Business listing gets 7x more visits than an incomplete one? Don’t forget that your listing links to your website, so this is a great way to get more traffic to your website.

2. Get Listed in Online Directories

Increase traffic to your website by getting listed in free online directories and review sites. For most of these sites, your profile will have a link to your website, so actively updating these listings and getting positive reviews is likely to result in more website traffic. In addition, many directories like Yelp have strong domain authority on Google.

3. Post to Social Media

Social media is one of the most popular free marketing tools around, and plays a role in driving traffic to your website. Use Facebook, Instagram, Pinterest and LinkedIn to promote blog posts and other useful pages on your website. Convert your social media audience into website visitors, and draw traffic from their networks if you post shareable content.

4. Start Email Marketing

Sending out regular newsletters and promoting offers through email is a great way to stay in touch with your customers and can also help to get traffic to your website. Provide useful information and links to pages on your website where they can learn more, such as through blog posts and landing pages for particular offers. Also, put careful thought into your email subject lines. These heavily influence whether or not a user opens your email. If your emails never get opened, they can’t supply traffic to your site!

5. Be Engaging Online

It’s free to be active in online groups and on websites that are relevant to your business and community—and it helps you to obtain more traffic. Comment on blogs and social media posts, answer questions people are posting, and participate in conversations about your industry. The more you engage with your community, the more exposure and profile visits you get.

Being proactive in driving traffic to your website can be easy and free! You can also pay for other strategies, ads, promotions if you wish to build upon your audience reach. Once your start driving new customers to your website - your chance of success growth exponentially!


Contact Gaby Harris -- Gaby Web Design for a free quote on a website for your business that YOU control. 603.493.9289

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